Jef Boes has executed a brand new campaign for banking group ING. A fun project, carefully thought out by advertising agency Mortierbrigade and perfectly implemented by Jef. The campaign encourages people to open a ING Lion account. New clients get 50 euros just by opening their first ING current account. That is plenty of money to spend on a good burger or an appointment at the hairdresser's! Find out more here.
Client: ING Belgium
Photography: Jef Boes
Assistant photographer: Jan Opdekamp
Production: Initials LA