Just like the atmosphere in an image depends on the exposure, the atmosphere at your home depends on the lighting. Tech company Philips and their advertising agency Ogilvy invited Jef Boes to shoot a new campaign for Philips Hue, their smart wireless lighting system. The Philips Hue lighting system works with a mobile application, enabling you to control your lighting everywhere at any time.
MORE THAN JUST LIGHT, PHILIPS HUE IS
ABOUT WHAT YOU CAN IMAGINE.
WAKE UP TO SUNLIGHT EVERY DAY.
TURN STORY-TIME INTO ANOTHER WORLD.
GET COLORFUL SPORTS UPDATES.
LOOK LIKE YOU’RE HOME, EVEN WHEN YOU’RE NOT.
SEE WHAT HUE CAN DO.
Agency: Ogilvy Amsterdam
Photographer: Jef Boes
Setproducer: Fauve Iannizzi
Creative Director: Tolga Büyükdoganay
Art Director: Peter van Kuijk
Assistent: Steven Ledoux
Retoucher: Patrick at Eclipse Retouch
Production: Initials LA / Caviar.tv