Wednesday, January 24, 2018

42|54 is a sportswear inspired brand by gold medal winners Elodie Ouedraogo and Olivia Borlée, named after their national record and the time in which they wrote a tiny piece of Belgian history. The ambitious duo believes that every woman, whether she aspires to be an olympian or just wants to achieve her very own personal goal deserves to look fearless and feel comfortable in her own skin. By working with Belgian manufacturers Elodie and Olivia continue to proudly represent their country and are able to guarantee an exceptional quality. Whether it’s for a heavy gymsession or simply relaxing a run, a beautifully made outfit empowers you, it gives you the energy to work even harder.

ILA photographer Mous Lamrabat did a great job capturing the edgy style of the label.

Client: 42 I 54
Photography: Mous Lamrabat
HMU: Eva Peeters
Styling: Elsa Fralon