Sunday, December 18, 2022


The beautiful brand Abel has amazing passionate people working there and they create the most amazing parfums. It's cruelty-free, 100% natural derived from plants, and alcohol-free, and just one of the best choices for a conscious decision when it comes to parfums. We had the honor to create a campaign for their very special parfum “Nurture” 

Nurture is a fragrance that is specially developed to be completely safe during the pre & postpartum period. Safe for mother and child and the sensitive skin of your baby. From an art directional point, we wanted to take the mother and child as a central pillar just like Abel did. The whole idea started with something the client said “A lot of babies are born in the morning” Thinking back to the birth of his child the art director encapsulated the idea of creation, nurturing in the womb, delivery, and landing on earth as the main story line. In the end, Most Studio Amsterdam composed beautiful music including the sound of the inside of a womb.

Art Director: Martin Sweers
CGI: Not Important Studio
Light Design: Thomas Albos
Sounddesig: Diederik Idenburg @ Most Amsterdam
Client Abel Odor