Tuesday, October 13, 2015

Tramway 21 developed a new campaign for CBC targeting parents whose children have left the house. With more free space in their homes and more free time on their hands, the 2nd Life Invest Program by CBC is there to help them to finance and accomplish dreams or revive projects that have been put on hold for years. Photography by Initials LA's very own Jef Boes.


Client: CBC Banque & Assurance 
Agency: Tramway 21
Photography: Jef Boes
HMU: Eva Peeters
Stylist: Lisa Lapauw