Monday, October 5, 2015

Skoebidoe by CM is an online platform offering a wide range of services, advantages and tips for young parents, taking them from pregnancy all the way through toddlerhood. For this campaign, Initials LA photographer Jef Boes had the opportunity to work with his own two children, cutiepies Mauro and Mary-Lou, displaying them in situations not at all unfamiliar to new parents.

The lady in the last image, Sofie Noyen, is one of our preferred set dressers, and has just given birth to her newborn sun, brother of Tiger Sue, Jake Phillon. Congratulations Sofie!

Client: CM
Agency: Darwin DDBO
Photography: Jef Boes
HMU: Eva Peeters
Models: Mauro & Mary-Lou Boes & Sofie Noyen
Production: Initials LA