After 29 years, Rue Blanche founder Marie-Chantal Regout has given her fashion baby -Belgian brand Rue Blanche- to her two daughters Astrid and Aude. These changes bring a breath of fresh air to the label, its collections and the campaigns. The sisters' new vision was nicely translated by Initials LA photographer Mous Lamrabat in the AW17 campaign.
Client: Rue Blanche
Photographer: Mous Lamrabat
Photographer's Assistent: Tim Coppens
Styling: Marine Gabaut
Model: Josephine @ Ulla Models
HMU: Eva Peeters