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ELECTRABEL BATTLES COLD DRAUGHTY HOUSES WITH JEF BOES

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Wednesday, February 18, 2015


Belgian energy supplier Electrabel's latest campaign focuses on getting your home properly insulated. Over a million Belgian houses aren't, and Electrabel wants to help all of those families to win the battle against cold draughty houses. They sat down with their advertising agency Famous, and the result is a fun and witty campaign starring 'your granny', who is always more susceptible to the cold. The briefing was clear: a granny is freezing during a cosy family dinner. We had a casting to find just the right granny for the job, and we sure did! Can you imagine this lively and frisky granny is 94 years old?

The result will be shown through a print ad campaign and a giant billboard in the chilliest hallway at Batibouw.










Client: Electrabel
Agency: Famous
Photography: Jef Boes
Styling: Lisa Lapauw
HMU: Kim Theylaert
Set Dresser: Heidi Petre
Production: Initials LA