Monday, May 18, 2015

Fintro, a Belgian bank part of the BNP Paribas Fortis group called upon Initials LA for their latest campaign. Together with their advertising agency Publicis they came with a interesting concept. Fintro agents were asked to do the entrepreneurs test. They all passed with flying colors and proved they have entrepreneurship in their blood. No models needed, real Fintro agents were representing the Belgian bank in a series of portraits shot by Initials LA photographer, Jef Boes.

Want to know if you're a born entrepreneur? Do the test here!  

Client: Fintro 
Agency: Publicis 
Photographer: Jef Boes
Ass. photographer: Lisa Goethals 
HMU: Eva Peeters 
 Production: Initials LA