Jef Boes and Initials LA teamed up to create a Steven Spielberg inspired family portrait advertisement for ING Belgium commissioned by Mortierbrigade. The campaign runs during Batibouw, which is Belgium's largest fair for construction, renovation and home development.

Client: ING Belgium
Agency: Mortierbrigade
Photographer: Jef Boes
Photographer's Assistant: Steven Ledoux
Styling: Lieve Gerrits
HMU: Gino Beeckman
Production: Initials LA