Monday, May 10, 2021

Inno & the agency DDB collaborated with the photographer/director Jef Boes to create this unique & vibrant campaign. By shooting images in modern settings, to show the real and unexpected sides of everyday life they pushed their brand identity in a new direction. The heartwarming images capture the simplicity of shopping online at Inno, while still giving the feeling of being in the store. A very INNO-vating approach I would say.

Photograher & Director: Jef Boes
DOP: Stefan Van Diest
Focus: Joel Bervoets
Gaffer: Louis-Philippe Beauduin
Assistant: Jan Opdekamp
Assistant: Jacob Heus
Styling: Sarah Roelstraete
MUA: Kim Theylaert
Set Dressing: Charlotte Buron / Sanne Vandenberghe
Cast: Jackie Lee @ Dominique Models
Retoucher: Patrick / Eclipse Retouching
Edit: Federico Colella
Sound & Music: Klankwerk
Grading: Tom Mulder

Agency: DDB

Production by Initials L.A. & MAKE