Tuesday, May 22, 2018

1895. That’s when 26-year-old Johan Jacobs opened a specialty coffee shop in Bremen, Germany. He began by roasting his own coffee, paying special attention to taste. The brand thus started using 'The Magic Aroma' as its tagline. By inviting its customers to have a coffee, smell the aroma and to dream with their eyes open, Jacobs Coffee wants you to believe that with enough of their coffee everything is possible. A collaboration between Initials LA and Saatchi & Saatchi. Photography by Jef Boes.


Client: Jacobs Coffee
Agency: Saatchi & Saatchi
Photographer: Jef Boes
Photographer's Assistant: Steven Ledoux
Set Dressing: Tanker
Coffee Stylist: Milou Savelkoul
Models: Clayton, Alice, Hugues, Emilie & Kevin
Production: Initials LA