Tuesday, February 24, 2015


Opel, the car manufacturing company with German roots, has chosen triathlete Marc Herremans to be the face of their 'Opel Mobility' range, a range designed especially for disabled people.

In 2002, Marc Herremans, crashed while training for the Iron Man. The accident left him partly paralyzed and he ended up in a wheelchair. It did not end his sporting career however. Herremans was undeterred by this giant setback and he remained a professional triathlete. He is a great role model for many.

The campaign imagery was shot during a very very cold day in The Belgian Ardennes. Photography by Jef Boes.

Client: Opel
Agency: LDV United
Photographer: Jef Boes
Stylist: Julie D'hooge
HMU: Sabine Peeters
Production: Initials LA