Solidaris, the largest Walloon health insurance company and advertising agency BBDO have been working on a repositioning of the brand since 2015. Solidaris - as its name implies - wants to bring health insurance to as many people as possible. With this latest campaign, shot by Jef Boes, it puts Solidaris clients of all ages and races in the spotlight.
Photography: Jef Boes
Styling: Vanessa Evrard
HMU: Daphne Zwaneberg
Set Dresser: Audrey De broqueville