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ING LION ACCOUNT BY KURT STALLAERT

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Thursday, July 12, 2018


This summer new ING clients opening an ING 'lion account' receive 50 euros without actually having to do anything for it. Advertising agency Mortierbrigade came up with a campaign that illustrates the 'dolce far niente' in a cute and summery way. The lion in this image is model Bettina Molnar, who makes lying on a rather thin branch look quite comfortable. Photography by Kurt Stallaert, production by Initials LA.





Client: ING Belgium
Agency: Mortierbrigade
Photography: Kurt Stallaert
Assistant: Christian Jimenez
Model: Bettina Molnar
Styling: Elspeth Jenkins
HMU: Kina Van De Velde
Set Dresser: Ine Cams
Production: Initials LA