The Creative Agency Lucy developed an international B2B campaign for IVC, the largest European manufacturer of carpet tiles, to launch their collection.
The images show beautiful yet imperfect portraits by Lennert Madou.
Lennert received full creative freedom for this project.
Perfectly imperfect.
Photographer: Lennert Madou
Photographer Assistant: Louis-Philippe Beauduin
Styling: Eveline Briand
MUA: Emmanuelle Bastiaenssen
Agency: Lucy
Production: Fledge
Client: IVC Commercial
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