Friday, March 9, 2018

Belgian lighting company Modular is a pioneer in the field of architectural lighting. The brand joined forces with advertising agency LDV United for their new campaign called 'Cult of M'. This campaign revolves around a cult inspired by the Japanese Yakuza and Bosozoku. Initials LA and photographer Marie Wynants translated this idea into seven print images and a mood film. 

Client: Modular
Agency: LDV United
Video & Photography: Marie Wynants

DOP: Sander Vandenbroucke
Styling: Lisa Lapauw
MUA: Sharon De Winter
Architects: Compagnie O
Production: Initials LA