CM is short for 'Christelijke Mutualiteiten' and is a Belgian health care company. They are currently giving advice on how to get your children to sleep according to the right sleep pattern. As you may or may not know, it can get quite crowded in the parental bed, but how do you get your children to sleep where you want -in their own bed- and more importantly, when you want?
CM sat down with advertising agency Darwin on how to communicate this to their clients. Darwin came up with a campaign and Initials LA organized the entire production. For this particular shoot we have worked with photographer Jimmy Kets and the result may be contemplated below. Funny fact: the little girl in the middle, Amélie, actually fell asleep during the shoot....
Photographer: Jimmy Kets
Stylist: Inge Theylaert
HMU: Kim Printemps
Production: Initials LA