Summer is in full bloom and so is Ricard season. Ricard is the world's best-selling aniseed-based spirit. Together with Ricard's Belgian agency Air Brussels and photographer Guillaume Lechat we jumped on a plane to the place where it all began for Ricard: Marseille. With this campaign 'Le pastis de Marseille' encourages friends to share more than a selfie under the sun, like, for example, a delicious ice cold glass of Ricard!
Agency: Air Brussels
Photographer: Guillaume Lechat
Ass Photographer: Louise Jordan
Production: Initials LA