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RICARD CAMPAIGN BY GUILLAUME LECHAT

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Friday, July 17, 2015

 

Summer is in full bloom and so is Ricard season. Ricard is the world's best-selling aniseed-based spirit. Together with Ricard's Belgian agency Air Brussels and photographer Guillaume Lechat we jumped on a plane to the place where it all began for Ricard: Marseille. With this campaign 'Le pastis de Marseille' encourages friends to share more than a selfie under the sun, like, for example, a delicious ice cold glass of Ricard!
 








Client: Ricard
Agency: Air Brussels
Photographer: Guillaume Lechat
Ass Photographer: Louise Jordan
Production: Initials LA