A team of Initials LA and Uber & Kosher headed to Los Angeles, California for the latest Wrangler campaign 'Whatever the ride'. The American manufacturer chose to implement both a literal and abstract interpretation of the tagline into the campaign. Meaning the brand wants its customers to enjoy the literal ride and the adventure that comes with it, in whichever vehicle that may be. But also enforces the message that its customers should be ready to tackle whatever comes their way. Photography by David Gomez Maestre, video by Bob Jeusette.
Campaign Photographer: David Gomez Maestre
Director/Film Director: Bob Jeusette
Creative Direction: Uber & Kosher
Production: Initials LA & Jay Productions